Part 5 of Effective Title lines and Descriptions talks about keywords in the title lines and the exact formatting of Descriptions.

Effective Titles and Descriptions Part 4 deals with what type of keywords to use in a title line. Non-searchable terms such as Wow, or Look.

Part 3 of this series deals with what terms to use in a title line. What about capitalization and punctuation. All are things that we must consider when writing an effective title line.

Effective Title Lines Part 2 finishes providing the "proof" that bulleted list descriptions and better title lines are well worth the effort.

Writing effective title lines and descriptions means your listing is more likely to be found but also looks more professional and generally yields more money.